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NASCAR has a social media presence that is as good or better than every major sport, and most drivers are very active on social media.
Dale Earnhardt Jr. is especially active on Twitter, and he has 2.3 million Twitter followers. Now that he’s retired, who will take over as the king of NASCAR Twitter?
Surprisingly, Dale Jr. doesn’t even have the most followers among active drivers. Seven-time champion Jimmie Johnson has nearly 2.7 million followers, and he’s tweeted over 11,000 times.
Danica Patrick, who also just retired, has 1.8 million followers, which would be good enough for third among active drivers. Matt Kenseth has 364,709.
Now that those three are retired, Johnson is definitely at the top among active drivers. But the No. 2 driver on Twitter might surprise some NASCAR fans.
According to NBC Sports, Kasey Kahne is second among active drivers with 863,189 followers. Kevin Harvick has about 10,000 less followers than Kahne, and Kyle Busch checks in at just under 900,000.
Brad Keselowski is fifth at 766,394, and Denny Hamlin, Chase Elliott, Clint Bowyer, Joey Logano and champion Martin Truex Jr. round out the top 10.
Johnson has the most followers, so he’s the logical choice to take over for Dale Jr., and Chase Elliott might see an increase in popularity over the next year, so he’s a candidate to make a jump in 2018 on social media.