Watch GM’s marketing division try their hardest to make the Vega look good

Remember the Chevy Vega? You know, the car that got more “smiles to the gallon” than any of its competitors? It got roughly three by the way. You absolutely have to remember the car’s infuriating tendency to park itself, in coordination with other Vegas, in facial shapes.

Wait, you probably remember the Vega as the overwhelmingly underwhelming Chevy curse gifted to John DeLorean by a collection of GM corporate designers. In his book, On a Clear Day You Can See General Motors, DeLorean described the Vega:

“[The Vega] produced a hostile relationship between the corporate staffs, which essentially designed and engineered the car, and Chevrolet Division, which was to sell it. From the first day I stepped into Chevrolet, the Vega was in trouble. General Motors was basing its image and reputation on the car, and there was practically no interest in it in the division. We were to start building the car in about a year, and nobody wanted anything to do with it. Chevy’s engineering staff was only going through the motions of preparing the car for production, but nothing more. Engineers are a very proud group. They take interest and pride in their designs, but this was not their car and they did not want to work on it.”

You’re probably still wondering where GM went wrong, right?

Anyway, here’s a video advertising the Vega while saying absolutely nothing about it. Maybe that is for the better.

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