Volvo makes moves to become electric car brand

2016 Volvo XC90 T8 Twin Engine plug-in hybrid

2016 Volvo XC90 T8 Twin Engine plug-in hybrid

Volvo aims to take an early lead among established automakers when it comes to vehicle electrification.

The Swedish automaker on Wednesday made the bold statement that every car it launches from 2019 will be equipped with an electric motor. The cars will include mild hybrids, plug-in hybrids and pure electrics.

Volvo already offers a handful of plug-in hybrids which the automaker markets as Twin Engine cars. Examples include the XC90 and S90 T8 Twin Engine models.

Volvo’s first pure electric car will arrive in 2019. It will be a compact model with at least 250 miles of range and a starting price between $35,000 and $40,000. Two other Volvo electric cars will be launched between 2019 and 2021.

2016 Volvo XC90 T8 Twin Engine plug-in hybrid

2016 Volvo XC90 T8 Twin Engine plug-in hybrid

Another two electric cars will be launched by Polestar which in June became a standalone brand for high-performance electrified cars. The former Volvo tuner’s first two electric cars will also be launched between 2019 and 2021.

Volvo is yet to announce any mild hybrids. These will use a 48-volt electrical system and feature an electric motor that aids engine performance but can’t power a vehicle exclusively. Audi and Mercedes-Benz have also made announcements that mild hybrid technology will start to become a standard feature of their respective lineups.

Eventually, Volvo’s entire lineup will consist of pure electric cars. Just don’t expect the internal combustion engine to disappear from the lineup anytime soon.

“This is about the customer,” Volvo CEO Håkan Samuelsson said in a statement. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs.”

Check Also

Classic car restorer and dealer JD Classics sold to new owner

JD Classics can breathe a sigh of relief as it's been sold to a new owner. AM Online reported Tuesday that the major classic car restorer and dealer found a buyer in Woodham Mortimer, a company controlled by HPS Investment Partners LLC. Woodham Mortimer's purchase of JD Classics secured 60 jobs at the company's headquarters in Maldon, England, and the sale...

Porsche, Hyundai investing in holographic augmented reality tech company

Porsche led a round of Series C investments into WayRay, a Swiss company working toward bringing holographic augmented reality (AR) displays to production, WayRay announced on Tuesday. Hyundai also joined in on the investment, which raised $80 million. Since 2012, WayRay has raised more than $100 million, and it aims to be a $1 billion company next year as...