Tag Archives: Toyota

Toyota launches GR performance sub-brand, but new Supra noticeably missing

Toyota has a penchant for launching performance sub-brands that's bordering on neurotic. The latest is GR which was launched in Japan on Tuesday. GR is a reference to Toyota's Gazoo Racing motorsport department, and cars from the sub-brand will fall into one of three performance categories. At the top is GRMN, a reference to Gazoo Racing Masters...

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Toyota says goodbye to the FJ Cruiser with this Final Edition

Yes, Toyota is still making the FJ Cruiser. You haven't seen them on dealer lots here in North America for some years now, but a handful of other markets continued to get the retro-styled off roader. That's all coming to an end soon, though, and Toyota is saying goodbye to its FJ with an appropriately titled final edition called...the Final Edition...

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With return of Supra, will new Toyota Celica come next?

Toyota's renewed interest in performance and sports cars may bring yet another gift to enthusiasts: a new Toyota Celica. The Japanese automaker filed last month to protect the "Celica" name in its roster of trademarks, according to the U.S. Patent and Trademark Office. The move to trademark the Celica name comes amid a fiery time for Toyota performance...

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Toyota interested in building performance-oriented hybrids

Toyota wants to redefine how a hybrid can be perceived—well, maybe how its hybrids can be perceived. The Japanese automaker announced it will introduce a performance-oriented line of hybrid vehicles in the near future. The announcement coincided with the reveal of the Toyota C-HR Hy-Power Concept at the 2017 Frankfurt auto show. "One [line] will...

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Toyota Land Cruiser Prado made more refined

The Toyota Land Cruiser has grown to become quite the behemoth when compared to earlier generations. But that's not the case for the version sold in some other markets. Known as the Land Cruiser Prado, the mid-size member of the Land Cruiser family is more closely related to the Lexus GX we get in the United States, and it's just been updated...

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