Tag Archives: Borgward

Borgward’s Chinese backer seeks new investors to support brand’s expansion

Chinese automaker Foton announced a week ago that it will sell a 67-percent stake in Borgward to attract new investors and help the revived German automaker expand sales into new markets. Foton acquired the rights to the Borgward brand in 2014 and helped fund its revival. Under the sale plan, Foton will keep the remaining 33 percent of Borgward. Since its...

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Borgward joins coupe-like crossover craze with BX6

Historic German brand Borgward has unveiled its third model since its revival in 2015, the BX6 coupe-like crossover SUV. Borgward first showed a concept of the BX6 in 2016 but the company finally rolled out the production version on May 9 during a special ceremony in Beijing. The BX6 is Borgward's alternative to the BMW X4 and Mercedes-Benz GLC Coupe, and...

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Borgward Isabella concept brings a storied name back from the past

Borgward emerged in the early to mid-1900s as an underdog German automaker that would, after some great successes, fold in the early 1960s. However, the storied brand was reincarnated in 2008 and the brand showed a new production model, the BX7 SUV, in 2015. Now, Borgward is looking to the future with a concept on show this week at the 2017 Frankfurt Motor...

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Borgward bringing a modern Isabella to the Frankfurt auto show?

Revived German automaker Borgward is planning something special for September's 2017 Frankfurt auto show. The automaker recently released a teaser image for a Frankfurt-bound concept car which is believed to be a low-slung, sporty coupe. Along with the teaser, Borgward released the tag line...

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Borgward confirms electric SUV, German plant

Revived German car brand Borgward, backed by state-owned Chinese automaker BAIC, unveiled its first model in almost 50 years during the 2015 Frankfurt auto show. The model was a mid-size SUV called the BX7 that Borgward started selling in China in 2016. The BX7, which is also built in China, has...

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