Report: Ford firing CEO Fields, self-driving car boss taking over

Mark Fields 2006

Mark Fields 2006

According to a report from Forbes, Ford [NYSF: F] is set to announce on Monday that it has fired President and CEO Mark Fields and replaced him with former Steelcase CEO Jim Hackett.

According to the report, the change is being made because Executive Chairman Bill Ford, Jr. and the rest of the board have lost confidence in Fields’ leadership capabilities. There have also been concerns Ford is lagging in the tech race for connected cars and self-driving technology.

While Ford is expecting a $9 billion pre-tax profit this year, market share is down and the company’s share price is down 40 percent since Fields took over. Furthermore, Fields was heavily criticized two weeks ago at the annual shareholders’ meeting for the performance of the company’s share price. Ford responded by cutting 1,400 positions, some 10 percent of its salaried workforce.

Things were looking up for Fields as recently as last year. His income rose 19 percent in 2016, coming in at $22.1 million, so shareholders appear to have only turned sour in recent months.

Fields assumed the President and CEO roles in 2014 after the hugely-successful reign of Alan Mulally, the mastermind behind the “One Ford” strategy for common products across all Ford markets. He started with Ford in 1989. Fields’ previous job was Chief Operating Officer and other prior roles included Vice President, President of the Americas, and Executive Vice President of Ford of Europe and the now-defunct Premier Automotive Group.

James Hackett, Chairman Ford Smart Mobility LLC

James Hackett, Chairman Ford Smart Mobility LLC

As for Fields’s alleged replacement, Hackett was previously CEO of the office furniture company Steelcase for 20 years and Vice Chairman for two more. He left Steelcase in 2015 and in 2016 joined Ford as the Chairman of Ford Smart Mobility LLC, a subsidiary that aims to make Ford an automaker and a mobility company that delivers connectivity, car sharing, and autonomous vehicle solutions. He had been a member of Ford’s board of directors since 2013.

Hackett is credited with transforming Steelcase from a traditional office furniture manufacturer to a global leader and innovator that was one of the first to embrace open space work environments. Hackett also served as interirm University of Michigan athletic director from 2014 to 2016, and was responsible for bringing in football coach Jim Harbaugh.

In an alleged new structure, Jim Farley, President of Europe, Middle East, and Africa, will head worldwide sales and marketing; Joe Hinrichs, President of the Americas, will become Vice President of global operations; and Marcy Klevom, the current Chief Technical Officer, will fill Hackett’s vacated position at Ford Smart Mobility.

Joseph R. Hinrichs, head of Ford’s critical Americas division, will expand his role to become Executive Vice President for global operations. James D. Farley Jr., who runs Ford’s European unit, has been appointed to oversee worldwide sales and marketing. Finally, Ray Day, Group Vice President of Communications, is being replaced by Mark Truby, the current Vice President of Ford’s Asia-Pacific region.

We’ll update this story as soon as more is known.

Check Also

Ford recalls over a million trucks over faulty door latches

Ford says affected customers would be notified starting next month.

Say, what can you see? How self-driving cars view roads

When a self-driving car boots up and takes in the world around it, its vision is nothing like what a human driver finds familiar. Instead, a self-driving car uses data collection via radar, cameras, and lidar to "see" the world around it. How can humans begin to understand what the machine sees? Make the human a self-driving car, of course. That's exactly...