NASCAR is reportedly finalizing an eSports venture

2014 Chevrolet SS and Ford Fusion NASCAR race cars on iRacing simulator

In an effort to appeal to a younger generation of fans, NASCAR is reportedly finalizing a venture into “eSports” for video game tournaments. The tournaments would potentially take place at NASCAR events and could potentially start as early as the 2018 season.

Sources told that plans were not finished and it’s unclear when the eSports league will officially be announced. It’s likely that two separate tournaments will come from the venture, per the report: one for iRacing and one for the “NASCAR Heat” franchise. iRacing is a subscription-based racing simulator that offers an advanced platform for racers, while the “NASCAR Heat” franchise offers a blend of arcade-style racing and hardcore simulation.

Professionals believe bringing eSports into NASCAR is a natural fit since many real-world racers already train in similar ways. It also highlights the age shift in many sports as younger generations find other recreations or pastimes.

The finer details are still unknown, but the publication’s sources added that International Speedway Corp. and Speedway Motorsports Inc. have been involved in the venture. The two companies own 20 tracks where NASCAR holds its races. The tournaments could take place in mobile trucks that will attend the various rounds of the real racing series.

The virtual world has become a more revered area for not just motorsports, but automakers, too. Last year, McLaren launched the “World’s Fastest Gamer” competition to compete for a 1-year contract as the company’s lead simulation driver. And Nissan’s GT Academy program has seen numerous gamers turned into real racers.

Check Also

Mercedes-AMG’s Lewis Hamilton wins eventful 2018 Formula 1 Japanese Grand Prix

There was plenty of action on Sunday at the 2018 Formula 1 Japanese Grand Prix though not at the front of the pack were Mercedes-AMG cemented another one-two finish, with star driver Lewis Hamilton claiming the win and teammate Valtteri Bottas crossing the line 12.919 seconds later. Hamilton started the race on pole and was never really challenged from...

2018 Formula 1 Japanese Grand Prix preview

Round 17 of the 2018 Formula 1 World Championship, the Japanese Grand Prix, takes place at the iconic Suzuka Circuit. Ask any driver to list their three favourite tracks, and 99 percent of them will include this one. It was designed in 1962 by Dutch car and racetrack designer John Hugenholz, originally as a test track for Honda, and it is notorious for its...