Mercedes-AMG lets you say it with puddle lamps

Here in the States, we have a fascination with car badging. We want others to know the make and model of our cars. Automakers allow you to shout this from the roadways with badging, decals, and now all sorts of lighting options. Mercedes-Benz offers a giant lighted star for the nose of its vehicles, so the look-at-my-brand game can continue well into the evening. Now Mercedes-AMG is taking it a step further by refining its own puddle lamps.

Mercedes-AMG will outfit your vehicle with LED projector lamps placed on the lower portion of each front door. When the door is opened, the light projects an image of the AMG logo onto the ground. In fact, it makes the logo look like it’s presented in 3D. It’s a neat party trick, certainly, but it could be viewed as tacky.

It’s not just for AMG owners. Mercedes-Benz offers the optional light show for its standard models as well. Knowing how some folks like to slap AMG badges on their non-AMG Benz vehicles, we wouldn’t be surprised if the company sells a few AMG projectors to standard car customers.

It won’t be long before someone updates these puddle lamp projectors so they can play GIFs or display emojis. Hopefully, at that time the price of an AMG E63 wagon without┬áthe projector lamps will begin dropping.

Check Also

Rolls-Royce Adamas series has carbon fiber Spirit of Ecstasy

Rolls-Royce is embracing its dark side. The British automaker is on a quest to expand its bespoke offerings, and the Black Badge cars are part of this journey. Now there's a handful of new members in the group and you can refer to them as the Adamas Collection. There will be 40 Wraiths and 30 Dawns that receive the Adamas treatment. What that entails is a...

First-ever Mercedes-Benz A-Class sedan debuts in Beijing

Mercedes-Benz has revealed its first-ever A-Class sedan. The car was revealed Tuesday ahead of a debut on Wednesday at the 2018 Beijing auto show. The version shown, known as the A-Class L, has been developed specifically for the Chinese market. An A-Class sedan for the rest of the world will be revealed shortly. It's expected to reach showrooms in the...