Jaguar protects J-Type name, potentially for new sports car

Jaguar C-X75 concept car

Jaguar has made moves to protect the J-Type name, though whether the automaker is planning a new model under the name or just out to protect rivals from using it remains to be seen.

reported last week that Jaguar had filed for trademark protection for the J-Type name with the European Intellectual Property Office, specifically in the categories for autonomous vehicles, software, automobiles, repairs and servicing.

Jaguar currently uses the “Type” suffix on performance cars, previously with the E-Type and F-Type sports cars and most recently with the I-Type electric race car currently competing in the Formula E Championships.

A sports car with the J-Type name would indicate a successor to the F-Type or potential second sports car to be positioned above the F-Type, with the latter option hinted at by Jaguar product boss Hanno Kirner in May.

Jaguar design boss Ian Callum has also hinted at a sports car to fill the void of the XK. He’s also talked about Jaguar being open to going down the mid-engine route, something the company explored with the C-X75 extended-range electric supercar concept. Unveiled at the 2010 Paris auto show, the overwhelmingly positive response saw production of the C-X75 confirmed just six months later. Sadly, Jaguar ended up canceling the project two years later.

Stay tuned.

Check Also

Hertz celebrates 100th anniversary with special Corvette Z06

It was only 10 years after Henry Ford introduced the Model T that the company we know today as Hertz was renting them out. That was back in 1918 when Chicago resident Walter Jacobs started a rental car company with a dozen Ford Model Ts. John Hertz, who founded Yellow Cab Company a few years earlier, eventually bought Jacobs' rental car business in 1923 and...

Polestar will increase the rear bias of your AWD Volvo

Polestar may be its own independent brand now but the former motorsport and tuning company is still offering performance upgrades for its parent Volvo. Its latest upgrade is a software tune that sees the all-wheel-drive systems of popular Volvo models increase their rear bias. The software increases the amount and frequency of torque distributed to the rear...