Jaguar the latest to commit to fully electrified lineup

Jaguar I-Pace concept, 2016 Los Angeles auto show

Jaguar I-Pace concept, 2016 Los Angeles auto show

Jaguar is the latest automaker to commit to a fully electrified lineup. CEO Ralf Speth made the announcement on Thursday at Jaguar’s Tech Fest event in the United Kingdom.

Jaguar has set a deadline of 2020 from which every new model launched will be electrified. The deadline is one year later than fellow luxury brands Maserati and Volvo which have made similar commitments. Even exotic brands like Aston Martin and jumping on-board.

Before you start fretting about the end of the internal combustion engine at Jaguar, note that electrified implies any form of vehicle electrification. Even a vehicle that simply recaptures brake energy via a motor-generator to power ancillaries would be considered an electrified vehicle.

“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice,” Speth said. “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”

Speth also used the Tech Fest event, which runs until September 10 at the University of the Arts London, to reiterate Jaguar’s plan to launch its first electric car, the I-Pace, in 2018. The production version is expected to closely resemble the concept first seen at the 2016 Los Angeles auto show. The I-Pace will have 400 horsepower and a range of 220 miles.

Jaguar also used the event to show off an electric E-Type as well as a fully self-driving city car concept called the Future-Type.

Expect more automakers to commit to a fully electrified lineup in the months and years ahead. They have little choice given the stricter emission regulations planned for major markets. Some countries have already pledged to end the sale of non-electrified cars.

Check Also

Lexus RX L 3-row SUV to debut at 2017 LA Auto Show

Talk of a Lexus crossover SUV with third-row seats dates back quite a few years. Lexus even rolled out a concept previewing such a model as early as the 2003 New York International Auto Show, the HPX. Lexus put off a production version, though, deeming the segment too mainstream for a luxury player. Instead, it offered its rugged GX and LX body-on-frame SUV...

GM investor slide reveals possible Bolt EV-based SUV

General Motors in October announced plans to launch 20 electric cars by 2023, the first of which is due within the next 18 months. We now have an idea of what one of those electric cars might be like thanks to an investor presentation given by GM CEO Mary Barra on Wednesday at the Barclays 2017 Global Automotive Conference in New York. In particular, the...