This homemade used car ad is better than any you’ve seen on TV

It’s durable, fast, more capable on the moon than Neil Armstrong, and somehow exactly what you’d expect from an Eastern European film editor with a car to sell.

Eugene Romanovsky has created what may be the best video of 2017, not just thus far, the whole year. The premise is simple. Eugene is a simple man. A simple man with a simple car, a 1996 Suzuki Vitara. But, as is true in any great tale, there is conflict: Eugene must sell his prized Vitara. Probably for something equally adventurous, like an Odyssey or Camry. The hero’s arc continues, and climaxes, when Eugene takes to the internet, making the perfect commercial.

It’s almost certain that if Suzuki had Romanovsky in the ’90s, it would likely be Vitaras littering the roads of the Pacific Northwest, not Foresters. Truth be told, it might not be too late for the plucky off-roader.

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