Here’s how NASCAR helped save Pontiac in the 50’s

Here’s how NASCAR helped save Pontiac in the 50’s
@Hokey20

It’s hard to believe GM killed off Pontiac 8 years ago. The last Pontiac to roll off the assembly line was a normal G6 needed to fill a fleet order. No special ceremony, no major announcement, just gone. You would think GM would have put more effort into a proper farewell to the maker of cars like the Trans Am, GTO, G8, the crazy Fiero and ugly but daring Aztek. We think of Pontiac as a strong brand that was gobbled up by the Great Recession that started in 2008, but that’s not exactly the case.

The guys at Donut Media put together a video on the history of Pontiac, and it includes how NASCAR saved the brand from meeting its maker back in the 1950s. People were starting to think only older folks drove Pontiacs, and that killed sales. To revitalize the brand, Pontiac decided to get involved in NASCAR with legendary racer Henry “Smokey” Yunick behind the wheel. The brand’s success with professional racing ultimately led to the GTO sparking off the original muscle car era and a massive increase in sales. ┬áSo basically, NASCAR helped save Pontiac and create the greatest era in automotive history. Thanks, NASCAR!

Check Also

Mercedes rains on Ferrari’s parade at Formula 1 Italian GP

Mercedes-AMG's Lewis Hamilton overcame the odds on Sunday to take out the 2018 Formula 1 Italian Grand Prix. Ferrari was the dominant force at qualifying on Saturday, with Kimi Räikkönen securing pole with a blistering 1:19.119. This was a new record for the fastest lap in F1 history, based on Räikkönen's average speed of 163.78 mph. His...

Watch a late model Stock Car race around the N├╝rburgring

Dale Lomas knows every inch of the Nürburgring. As a founder of the website BridgeToGantry, Lomas has covered all sorts of 'Ring events, shuttled folks around in Ring Taxis, and raced in many VLN and other 'Ring racing events. So to see him surprised by a certain vehicle that appeared recently at the German racetrack is a big deal. That's why we'll...