Ford is sponsoring a gigantic car show to give back to Detroit

Ford is synonymous with American car culture. The automobile is entirely dependent on Henry Ford and the company that he created, so it shouldn’t come as a surprise that Ford is giving back to another icon of American car culture, Motor City.

Ford has declared that it will host and sponsor this year’s Woodward Dream Cruise, the largest car meet in the country. Woodward is expected to feature 40,000 cars from all eras and over a million people this August, so it’s a bit bigger than your average Cars and Coffee. Hopefully that won’t translate into a proportional number of Mustang “incidents.”

Ford is loath to host an event without putting a unique spin on it though; it’ll feature it’s Driving Skills for Life program, which uses virtual reality to teach folks how to drive. No word on if this will become a standard feature in certain Ford models.

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