Ferrari Challenge to use Intel-powered AI, drones to hone racer skills, improve fan experience

Intel partners with Ferrari for AI and drone support at Ferrari Challenge series

Ferraris are often associated with pure driving pleasure, but that doesn’t mean technology can’t help refine things further. Intel and Ferrari announced a three-year partnership at the 2018 Consumer Electronics Show to implement artificial intelligence (AI) and drone technology to help refine drivers’ skills and improve the fan experience at races.

Specifically, drivers participating in and fans watching the Ferrari Challenge North America series will see Intel’s technology first hand. Ferrari Challenge is a customer racing series for owners of Ferrari 488 models.

The partnership includes Intel-powered AI and drones that will help racers become better drivers in real time and augment the broadcast experience. Machine learning will produce real-time data that will allow drivers to adjust steering angle, braking, throttle, and more on the fly and potentially shave precious seconds from lap times.

The AI may also find areas ripe for subtle changes that humans can miss to ensure a better vehicle setup or driver’s technique.

Enhanced perspectives during the race are also possible. For example, the AI can create comparisons of two drivers for a story line or it can track various drivers lap-to-lap to compare entry and exit corner angles and determine which produce the fastest times.

Intel’s technology will provide a more immersive experience for spectators. The AI will crunch enormous amounts of data in real time to provide greater insights into the race and show aerial footage captured via the drones. The drone-powered broadcasts will begin this year as part of the three-year-long partnership.

Check Also

Genesis gives first look at 3D digital instrument cluster

Genesis has provided the first look at a new digital instrument cluster that will soon be making its way into the Korean firm's cars. It will launch in the G70 sedan in the Korean market starting next year but availability in other markets is yet to be announced. The 12.3-inch screen is said to be the first with realistic 3D imagery. The screen has the...

Ares turns the Ferrari GTC4 Lusso into a modern 412

The Ferrari 412 and earlier 400i and 365 GT4 models were never the prettiest of Ferraris, but their low popularity meant not many ended up being sold, thus making them quite rare today. Coupled with their boxy design that typifies the 1980s era, the cars are now highly sought after in the collector car world. One fan was so enamoured by the 412 that he or...