Chuck Norris now the face of Fiat Professional vehicles

Chuck Norris Fiat Professional spokesman

Chuck Norris Fiat Professional spokesman

Chuck Norris’ popularity reigns supreme, even though the actor and martial artist hasn’t been featured in a movie to television show since 2001. We can thank the internet and a steady flow of memes for his continued popularity. Perhaps thanks to all the Chuck Norris jokes, he has a new role with Fiat Professional.

Fiat’s commercial vehicle arm, Fiat Professional, has announced 77-year-old Chuck Norris as the brand’s ambassador—the “tough face” for its commercial vehicles, as the brand describes it. Norris will star in a brand new advertising platform this coming June across Europe where Fiat Professional is marketed. In the U.S., Ram takes care of commercial vehicle duties for Fiat-Chrysler Automobiles, while Fiat does its best to put Americans into 500s.

The brand says Norris embodies four pillars of its business: determination, reliability, dynamism, and competence. Fiat Professional hopes to tap into the love affair that is Norris and his associated traits of being unbreakable. That’s especially true after noting the man’s popularity truly transcends generations; youngsters may not have ever seen “Walker, Texas Ranger,” but they know the internet memes pretty darn well.

Fiat Professional encompasses six distinct vehicles in Europe: the Ducato, Scudo, Doblò, Fiorino, Talento, and the Fullback pick-up truck. Each offers its own variants to fit commercial buyers’ needs.

When thinking Fiat, the word “tough” may not be the first adjective that comes to mind, but Norris may have something to say about that.

Check Also

Lotus shocks, heads toward profitability as fiscal year closes

Lotus has pulled a money-laden rabbit from its top hat. With the results of its 2016/2017 fiscal year, Lotus Group International Limited's operations are heading toward profitability. At the close of the fiscal year, Lotus posted a positive earnings before interest, tax, depreciation, and...

Buy Pedro Martinez’s 2003 Aston Martin Vanquish, help a charity, and meet the Hall of Famer

Number 45 has been retired by the Boston Red Sox since 2015. It was the number worn by one of the greatest pitchers in Major League Baseball history, Pedro Martinez. The slim, 5-11, 170-pound Dominican had electric stuff. His career ERA? 2.93. He still holds the third-highest strikeout-to-walk...