Aspen Dental may move on from SHR if Danica Patrick leaves

The sponsorship news has not been good in NASCAR this year, and it promises to get worse in 2018.

It’s already gotten worse for Stewart-Haas Racing  — and the news it tied to Danica Patrick.

RELATED: SHR wants to help Danica Patrick find a sponsor in 2018.

Patrick has admitted that she won’t be back with SHR in 2018 if she can’t find a sponsor. But now, the Sports Business Journal, in a series of tweets, has reported that if Patrick isn’t back, SHR could lose one of its major sponsors — Aspen Dental.

And, Aspen Dental has admitted it’s looking around:

The statement read: We enjoy our involvement in racing and how it allows us to connect on a more personal level with patients and consumers in general who love the sports. Having said that, I don’t think there are any sponsors that don’t continually evaluate any and all of their investments to be certain they are still the most meaningful way to connect to consumers. We do that every year — and this year is no different.

Aspen Dental is the primary sponsor of the No. 10 Ford Fusion that Patrick drives, and is clearly concerned she may not return.

Read also:
Italian company wants to make a cheap electric race car for everyone

This would be a double blow to SHR. Replacing Patrick with a better racer is the easy part; replacing her with a better ambassador is the  hard part. This all gets that much trickier with SHR on the verge of losing another major sponsor.

Remember, the team already lost Nature’s Bakery, Patrick’s former primary sponsor, during a legal dispute. SHR might be a powerhouse, but losing two main sponsors would be a real blow.

Check Also

Isle of Man TT documentary captures the beauty and danger of the race

It's just a small rock in the middle of the Irish Sea, but for those who love motorcycle racing, the Isle of Man is an almost magical place. This is the home of the Snaefell Mountain Course, which is a twisting road circuit that unfolds over the course of 37.75 miles. The speeds are high, and the risks are higher. Many flock to this Manx mainstay to capture...

Isle of Man TT documentary captures the beauty and danger of the race

It's just a small rock in the middle of the Irish Sea, but for those who love motorcycle racing, the Isle of Man is an almost magical place. This is the home of the Snaefell Mountain Course, which is a twisting road circuit that unfolds over the course of 37.75 miles. The speeds are high, and the risks are higher. Many flock to this Manx mainstay to capture...